Wine enthusiasts can be those people who enjoy an occasional drink, those who treat wine as a hobby, or those who are fascinated by the process in producing wine. The most common wine enthusiasts, however, are those who drink wine simply as a recreational hobby. Also referred to as ‘Grape Nuts’, wine enthusiasts are connoisseurs of fine wines. Without focusing on the alcohol in a wine, enthusiasts take note of the body, aroma, flavor, acidity, intensity and other attributes of a wine, while appreciating every drop. Some wine enthusiasts are drawn exclusively to red wines, while others are drawn exclusively to white wines; others, both.
It has been thought for years that men and woman have different perceptions of wine. Men are viewed as the dominant gender in the wine industry, and expectedly dominate the wine industry in positions such as wine makers, salesmen, executives, and collectors. In the past few years, however, a larger group of senior roles and high-profile jobs have been shifted over to women.
To see if the number of female consumers corresponded with the rise in females in the wine industry, a study was conducted. Just over 4,300 women were surveyed regarding wine. Over 50 percent of those surveyed believed that wine is a lifestyle. 86 percent of the women surveyed defined wine as a gender neutral drink.
The number of wine enthusiasts is constantly growing as more and more people become educated about the complexities of wine. With the help of WineStore.com and the information it offers, you are one step closer to being a truly informed wine enthusiast. Have a look around, have a read, have a drink. Enjoy your stay with us.